The results of a year 2000 Economic Impact study that focused on Santa Barbara County's wine industry show that the county's wine industry has more than doubled in size since 1996. The report was conducted by Motto Kryla Fisher, LLP.
- More than 18,000 acres of grapevines and over 60 wineries, which directly contributed $360 million to the county's economy in the year 2000. This included revenues to growers and wineries, employee wages and money paid in-county for services and supplies.
- Santa Barbara County's wine industry employed over 3,800 people in full, part time and seasonal positions, and supported numerous other jobs in
companies supplying the industry with materials and services.
- Further impact, beyond the $360 million, was made in the form of wages spent in the local economy, wages and revenues created in the distribution and sale of local wines in the county, plus revenues generated by tourism, restaurants, marketing and promotion, financial and similar institutions and in government tax revenues and license fees.
- Wine is Santa Barbara County's number one finished agricultural product, and the county's wine grape crop made it the second most valuable
agricultural crop valued at $90 million in 2000.
- The study found a substantial increase in wine-related revenues--$136 million in 1998 to $360 million in 2000.
- Santa Barbara wines sell almost exclusively in the premium market segment (750ml bottles retailing over $8 per bottle).