Where the wine is world-class, the landscape luscious, and deals are still made on a handshake...
Exploring Wine Country
Santa Barbara Wine Country is one of the world's most stunningly beautiful wine regions. Discover the urban wineries of Santa Barbara, Solvang, Buellton, Los Olivos, and Lompoc. Venture out to the rural vineyards of the Santa Maria and Santa Ynez Valleys. Taste our incredible array of wines, from Chardonnay to Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, Syrah and nearly 50 other unique varieties.
Nine wine routes, one spectacular experience. We've got it all!
The Wine Routes
Plan your trip by discovering one of our nine tasting routes.
More than 100 unique wineries and tasting rooms.
Anchor your visit at one of our featured properties.
Rooted in the Vineyards
The Santa Barbara County Appellation is the world's most diverse wine growing region, with its transverse mountain ranges, proximity to the Pacific Ocean, long growing season, and complex soils.