2019 Econ Alliance Wine Forum
Why Wine Matters

A forum bringing together elected officials, community leaders, business owners, vintners, and residents to explore the economic and lifestyle benefits of having a wine region.

Keynote Speaker, Robert McMillan, EVP & Founder, Silicon Valley Bank

Discussion Panel:
The Legacy Investment of Wine Country Vintners
David & Michelle Lafond, Lafond Winery & Vineyards
Katie Grassini, Grassini Family Vineyards
Marshall Miller, Thornhill Companies

Reserve Your Seat Here!

Exploring Wine Country

Santa Barbara Wine Country is one of the world's most stunningly beautiful wine regions.
Discover the urban wineries of Santa Barbara, Solvang, Buellton, Los Olivos, and Lompoc.
Venture out to the rural vineyards of the Santa Maria and Santa Ynez Valleys.
Taste our incredible array of wines, from Chardonnay to Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, Syrah and nearly 50 other unique varieties.

Nine wine routes, one spectacular experience.
​We've got it all!

The Wine Routes

Plan your trip by discovering one of our nine tasting routes.

The Wineries

More than 100 unique wineries and tasting rooms.

Accommodations

Anchor your visit at one of our featured properties.

Rooted in the Vineyards

Field Studies

The Santa Barbara County Appellation is the world's most diverse wine growing region, with its transverse mountain ranges, proximity to the Pacific Ocean, long growing season, and complex soils.