WiVi Central Coast, is the premier wine and viticulture symposium and trade show in Central California. Now the largest wine industry event south of San Francisco, WiVi boasts 45,000 sq. ft. of exhibit space with nearly 200 exhibits and hundreds of new products, product demonstrations, educational seminars and networking opportunities for winemakers, grape growers, winery owners and managers.

WiVi 2020 Website

Central Coast Insights is an annual educational seminar addressing the economic and financial issues, challenges and trends that affect the vintners, wineries and grape growers of the Central Coast wine industry. Join winery principals, owners, CFOs and executives, winemakers and wine marketers, as well as those who conduct business in the financial and economic sectors of the wine world.

Tickets on sale December 4th, 2019!

Central Coast Insights Website

Exploring Wine Country

Santa Barbara Wine Country is one of the world's most stunningly beautiful wine regions.
Discover the urban wineries of Santa Barbara, Solvang, Buellton, Los Olivos, and Lompoc.
Venture out to the rural vineyards of the Santa Maria and Santa Ynez Valleys.
Taste our incredible array of wines, from Chardonnay to Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, Syrah and nearly 50 other unique varieties.

Nine wine routes, one spectacular experience.
​We've got it all!

The Wine Routes

Plan your trip by discovering one of our nine tasting routes.

The Wineries

More than 100 unique wineries and tasting rooms.

Accommodations

Anchor your visit at one of our featured properties.

Rooted in the Vineyards

Field Studies

The Santa Barbara County Appellation is the world's most diverse wine growing region, with its transverse mountain ranges, proximity to the Pacific Ocean, long growing season, and complex soils.