The Palm Springs Pinot Noir Festival: Special Offer to SBV Members! Early Bird Registration until October 15th
ATTENTION Santa Barbara County Vintners members, you are invited to join and partner with us at the High-Class High-End The Palm Springs Pinot Noir Festival “A Passion 4 Pinot”TM , Saturday, January 18th, 2020.
Beautiful beyond compare, The Ritz-Carlton, Rancho Mirage will act as host for this Wine Marketing Event...“A Passion 4 Pinot”TM. The luxurious Grand Ballroom of The Ritz-Carlton, Rancho Mirage will be the perfect backdrop for this sure to sell out Pinot Noir Celebration. The highly popular and desirable desert destination of the Greater Palm Springs area is by far, “THE” wintertime playground for not only Southern Californians, but also to over 300,000 Snow Birds from all across America and Canada that call the desert their home for 6 months of the year. You will be marketing your wines to these wintertime Desert residents that enjoy the finer things in life like great world-class wine and fine dining.
FACT: According to the management team from one of the Largest Wine Distributors in CA. Year after year, More wine is sold in The Greater Palm Springs Market (Peak season total population of 600,000) than in the entire San Diego metro area, (population of over 3 MILLION people)! This data demonstrates just how popular wine is in the affluent, wine loving area of Palm Springs. This is reason alone to partner with us at this unique Celebration of Pinot Noir.
The Palm Springs Pinot Noir Festival will attract affluent attendees from all over the Country and Canada along with full time desert residents. These Pinot lovers will flock to this gorgeous desert oasis to sip swirl and fall in love with some of the best Pinot Noirs produced. A large number of Food and Beverage Managers from many of the most popular Hotels, restaurants and Private Country Clubs in the Coachella Valley will be invited to the exclusive the TRADE ONLY TASTING HOUR runs from 12:30-1:30pm. The general public is allowed in at 1:30pm.
Make sure that your winery is one of the lucky 50 to market and pour your wines for this highly passionate, affluent and knowledgeable audience of true Pinot Noir lovers. Only 50 total wineries are allowed to participate in this first class WINE ONLY marketing event. By limiting the number of wineries, restaurants and vendors we are essentially limiting the competition for you. This allows you a better opportunity to obtain that all-important, “Face to Face time with our attendees. NO BEER or HARD SPIRITS are allowed at this event! Our focus is on Great Pinot Noir!
Registration Packet can be downloaded HERE! Posted 09/25/19
Visit the Santa Ynez Valley Marketing Opportunity: Discover the Santa Ynez Valley Television Show
We are thrilled to announce a new television series produced by Visit the Santa Ynez Valley, and excited to premiere our pilot episode! The first season will have 13 episodes in total. We feel the show has great potential to showcase our area, and hope you want to be a part of it.
Each episode will include a lodging property, a restaurant, an activity, and a winery. The Production company (Hellcat Productions) is offering the amazing price of only $2,000 per episode, which means you can participate (be featured) for only $500.
The series will be broadcast on Cox Media in all San Diego County, CA Desert Cities, Orange County, and Santa Barbara County, and VisitSYV will be covering the cost of broadcast. Please see this link for demographics of Cox Viewership. After the 13-week run, the Series will then reside on Amazon Prime as well as YouTube.
Please note that you will be able to use the video content for your own promotion as well. There are few remaining spots available for wineries to be featured in Season 1. Please contact Shelby@VisitSYV.com asap to secure your space in Season 1, or be placed on the waiting list for Season 2. Posted 10/02/19
Silicon Valley Bank's Wine Division Annual State of the Wine Industry Survey is LIVE!
Where are we headed as an industry? By now, everyone should be able to agree we are at an inflection point. We certainly have some obstacles to dodge. What are they? What is the magnitude of the problems? How long will we be dealing with oversupply? Where are the opportunities over the next five years? What should we do? We can help with some of those answers by getting you some benchmarks if you take this year's survey.
It's a comprehensive process that has me interviewing thought leaders within the alcohol beverage industry, finding and triangulating as much third party data as I can get, interviewing clients and prospects and surveying the industry to get critical producer sentiment.
That survey is open now and remains open through October 22. The survey takes about 12 minutes for most. If you'd like to see the questions and prepare, you can take a look here [link].
As a survey participant, we will provide you the complete raw anonymized results, top-level analysis, and relevant charts that you can use to benchmark your own progress against your peers.
Please note that the results are distributed only to those who complete the survey.
Thank you for your support in helping our dynamic industry learn, evolve and grow. Sincerely, Rob McMillen Posted 10/02/19
World of Pinot Noir WInery Registration is Now Open!
The annual World of Pinot Noir is a general consumer and industry event that takes place at the beautiful Ritz-Carlton Bacara in Santa Barbara, CA and is preceded by a Winemakers Technical Symposium where winemakers can evaluate wines and learn from one another. More than 3000 attendees and 200 wineries participate in seminars, focused tastings, dinners, and more. To Register, click HERE! Posted 10/02/19
Los Angeles Magazine 'The FOOD Event 2019' - Vintner Registration Sunday | October 13, 2019 | 2 PM - 5 PM (Must load-in before 12:45) Location: Saddlerock Ranch, Malibu Join Los Angeles Magazine at their 15th annual epicurean extravaganza featuring celebrity chefs & demonstrations, top LA restaurants, wine, beer, spirits tastings, and live entertainment!
Los Angeles Magazine corresponds The FOOD Event with the November Restaurant Edition of their magazine Reasons Why You Shouldn't Miss It TOTAL EVENT MARKETING REACH:
wineLA: 100,000 followers and subscribers Los Angeles Magazine: 200,000 followers and subscribers
- Website listings - Multiple dedicated eblasts - Oct, Nov, Jan magazine inclusion - LA Social eblast inclusion - Facebook and Instagram posts - 1 Weekend Guide newsletter for the week leading up to the event - Press Release
+ MORE Reasons: - DTC Sales Encouraged - Table fee is all inclusive with: parking, glasses, signage, ice, buckets, shaded umbrella, etc.! - Sample/promote your wine to an estimated 1,500 food and wine enthusiasts - Celebrity chefs and top trade accounts in attendance! - Listing on 2,000 printed map/programs given to guests at the event - wineLA Pre & Post event promotion (website, social media)! - Famous & beautiful outdoor venue, smooth load-in/load-out logistics
Wine Requirement/Pouring Estimate (over-estimation to ensure you don't run out of wine):
PEBBLE BEACH FOOD AND WINE 13TH ANNUAL!!! Limited Featured Winery Package PBFW 2020!
We would like to offer the Santa Barbara Vintners 15 potential spaces in the Grand Tasting - there is a $500 discount that will be expiring soon - please review below and let me know!
Below is an offer for 2o2o’s PBFW !! The lucky 13th!
LEXUS GRAND TASTING Featured Winery Package The Saturday and Sunday Lexus Grand Tasting Events. PBFW produces dozens of other exciting events: I am your point of contact for: all featured wines in Seminars, Lunches, Dinners, Cooking Demos, Golf Events, and the Sommelier Lounge.
As a sommelier, as a wine producer and as a wine fan, there is no comparison to Pebble Beach Food and Wine. The trade and consumer audience in the tasting events in this package is the uncontested best.
2019 was the best year yet!
99 Sommelier shifts on Saturday night. Epic seminars and dinners all sold out. Incredible results for our participating wineries. Please go to this linkfor photo highlights of last year’s 4-day epic weekend.
The attached offer has a $500 discount for early registration.
After last year’s performance and explosive exposure, this package will sell out. Please book your space today. We have a limited amount of winery tables and we have to turn away excellent wineries every year.
Please let us know as soon as you can. With the response we've received in just the last few days – pre sale has been awesome! Book your space now!
Ted Glennon Wine Director and Sommelier Liaison Pebble Beach Food and Wine Festival
Building Ag Working Housing: by Michael Miiller, Director of Government Relations for the California Association of Winegrape Growers
AB 1783 (R. Rivas, D-Gilroy) is a well-intended bill which would create a streamlined process for building ag worker housing. This bill was approved by the legislature on a party line vote and is now on the governor’s desk.
The problems in ag worker housing are very challenging as workers commute long distances and often live in less-than-desirable housing situations. However, this bill does nothing to help growers build housing for ag workers and actually makes the problem worse. In part this is because it discriminates in housing.
Specifically, the bill targets H-2A guest ag workers in two ways: 1) It prevents state funding of H-2A housing; and 2) It states that the streamlined process cannot be used for H-2A housing. Additionally, AB 1783 provides that any housing built under the streamlined process must be maintained and managed by a third party for 35 years.
This means that a grower must give up a vineyard to build housing, obtain financing for the housing and then contract a nonprofit organization to manage the property for 35 years.
AB 1783 is bad for California housing as it does the following:
Requires discrimination in housing based on immigration status;
Reduces funding for ag worker housing;
Creates an unworkable program to build housing; and
Ultimately delays construction of desperately-needed housing.
If a third party manages property built under the expedited process of AB 1783, that third party will need to determine the immigration status of each and every resident to comply with the H-2A prohibitions in AB 1783. The discrimination based on immigration status required under AB 1783 is illegal under both federal and state law.
Additionally, by reducing funding for H-2A housing, AB 1783 reduces funding for other seasonal ag worker housing. This is because H-2A housing is often used for all ag workers, not just H-2A guest ag workers. Reducing funding for housing during a housing crisis makes no sense and makes the problem worse.
AB 1783 is falsely touted as creating an “opt-in” program whereby, proponents claim the opposition concerns are unfounded. However, growers cannot build housing under the unworkable process created by this bill. Therefore, AB 1783 creates no viable program to which the grower can opt-in.
This bill is unworkable in part because lenders will be reluctant to finance new housing construction that would be managed and administered by a third party for 35 years. This is far beyond the typical 1-year to 3-year property management contracts to which lenders are accustomed.
The problems associated with ag housing are very real, but AB 1783 provides no viable solutions whatsoever. Additionally, if AB 1783 becomes law, it will be used to defeat more meaningful ag worker housing legislation in the future. We cannot waste the next few years waiting to see if new housing is built under AB 1783 and then revisit the issue only after no housing is built.
For these reasons the California Association of Winegrape Growers has requested a veto of AB 1783. Governor Newsom has until October 13 to act on this bill.
Submitted by Michael Miiller, Director of Government Relations for the California Association of Winegrape Growers. Posted 10/02/19
Trained for "Saving Lives": Free AED's to California Wineries
In 2009, while he was training for what would have been his eighth marathon, Ron Rubin collapsed. His heart rate spiked abnormally, a sudden onset of ventricular tachycardia. His son, Todd, dialed 911. While Ron was in the Emergency Room, medical personnel used electric shocks to bring his heartbeat back to normal. He now lives with an implanted cardiac defibrillator. That’s quite literal – Ron credits the defibrillator with having saved his life at least four times over the years. Saving lives with free defibrillatorsRon’s personal experience – and his belief that sustainability means taking care both of our planet and the people who call it home – inspired him to create the Trained for “Saving Lives,” program – providing automated external defibrillators (AEDs) to California wineries. His vision? To make the winery experience safer for both visitors and employees. In collaboration with the American Red Cross and ZOLL Medical Corporation, Ron Rubin Winery is covering the cost of one ZOLL AED PLUS (Automated External Defibrillator) unit, to 450 qualifying, California wineries. This sustainability and safety plan is designed to keep visitors to California’s wine country safe and saved, if necessary. Each day, California becomes more heart safe, in the possible event that CPR or an AED would be necessary. All of these 253 wineries are now Trained for “Saving Lives,” with over 1,300 newly trained staff members ready to take action, if and when necessary. Awards for the Trained for “Saving Lives” program:
Sonoma County Vintners Association bestowed upon Ron Rubin their 2019 Innovator Award. Presented to Ron, this award is due to Ron Rubin’s outstanding commitment to the community, by virtue of its broad support of vital, sustainable community needs, through its AED Trained for “Saving Lives”.
LuxeSF (formerly the Luxury Marketing Council of San Francisco) named Ron Rubin’s Trained for “Saving Lives” program worthy their 2019 Rising Wine Stars Award, “Service to The Community.”
The Sonoma County Winegrape Commission‘s 2018 Spirit of Sonoma Award, honoring individuals who contribute to the economic development and enhancement of the communities in which they live, work, and conduct business, through donations of their time and expertise in support of local business and in helping others.
North Bay Business Journal’s 2018 Wine Industry + Spirits Awards; a special award specifically given to Ron for his outstanding commitment to the wine community, by donating these AEDs.
California wineries quality for free ZOLL AED PLUS from Ron Rubin Winery.
See if your winery qualifies for a free lifesaving device. Email email@example.com. If you qualify, Ron and a representative from the American Red Cross will be in touch to schedule your training. (Participants in the program cover the cost.) Posted 10/04/19